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1 productivity of advertising
марк. = advertising productivityАнгло-русский экономический словарь > productivity of advertising
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2 productivity of advertising
Реклама: результативность рекламыУниверсальный англо-русский словарь > productivity of advertising
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3 advertising performance
рекл. действенность [эффективность, результативность\] рекламы (показатель воздействия рекламы на рост объема продаж, повышение узнаваемости марки или улучшение иного целевого показателя; чаще всего измеряется как отношение финансового результата, полученного от рекламы, к затраченным средствам)Syn:advertising effect, advertising effectiveness, advertising efficiency, advertising productivity, productivity of advertisingSee:Англо-русский экономический словарь > advertising performance
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4 productivity
сущ.1) эк., стат. производительность (выработка продукции в расчете на одну единицу затраченного ресурса; обычно расчитывается путем деления объема полученного продукта на объем затраченных ресурсов; объем затраченных ресурсов может измеряться как в натуральном, так и в денежном выражении; очень часто используется в контексте производительности труда; в некоторых случаях расчет производительности представляется проблематичным, так как очень сложно измерить полученный продукт, напр., в ситуации с производительностью маркетинговых действий)Syn:See:CHILD [object\]: advertising productivity, labour productivity, marketing productivity, sales productivity CHILD [character\]:, marginal productivity2) эк. тр., стат. производительность (ежеквартальный макроэкономический индикатор, характеризующий изменение объема выпущенной продукции, приходящегося на одного работника; индикатор оказывает существенное влияние на анализ состояния экономики)See:3) с.-х. урожайность, плодородность, продуктивность (количество какого-л. полезного ресурса получаемого от одного животного или от единицы сельскохозяйственной площади)Syn:See:
* * *
производительность: выработка продукции в расчете на одного работника (рабочий час).* * *. . Словарь экономических терминов .* * *показатель объема производства на единицу вложенных ресурсов фирмы или экономики -
5 advertising productivity
Англо-русский экономический словарь > advertising productivity
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6 advertiser advertising-agency productivity
Универсальный англо-русский словарь > advertiser advertising-agency productivity
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7 результативность рекламы
Advertising: advertising performance, productivity of advertisingУниверсальный русско-английский словарь > результативность рекламы
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8 рост производительности
1) Accounting: increase in productivity2) Advertising: productivity gain4) Programming: performance gainУниверсальный русско-английский словарь > рост производительности
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9 effectiveness
сущ.общ. эффективность, действенность, производительность (способность приносить необходимые результаты; в отличие от термина efficiency характеризуется в первую очередь полученным результатом, а не его соотношением с затраченными ресурсами)There are doubts about the effectiveness of the new drug in treating the disease. — Существуют сомнения в том, что новое лекарство помогает в лечении этой болезни.
Syn:See:* * *вступление в силу; действительность (соглашения);.ффективность; общая эффективность. . Словарь экономических терминов . -
10 эффективность взаимоотношений между рекламодателем и агентством
Универсальный русско-английский словарь > эффективность взаимоотношений между рекламодателем и агентством
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11 разрыв в производительности
Advertising: productivity differential, productivity gapУниверсальный русско-английский словарь > разрыв в производительности
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12 разрыв в уровне производительности
Advertising: productivity differential, productivity gapУниверсальный русско-английский словарь > разрыв в уровне производительности
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13 повышение эффективности производства
Advertising: productivity enhancementУниверсальный русско-английский словарь > повышение эффективности производства
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14 премиальное вознаграждение за повышение производительности
Advertising: productivity-sharing incentiveУниверсальный русско-английский словарь > премиальное вознаграждение за повышение производительности
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15 продуктивность сельского хозяйства
Advertising: agricultural productivityУниверсальный русско-английский словарь > продуктивность сельского хозяйства
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16 ревизия результативности маркетинга
Advertising: marketing productivity auditУниверсальный русско-английский словарь > ревизия результативности маркетинга
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17 соотношение издержки-производительность
Advertising: cost-productivity ratioУниверсальный русско-английский словарь > соотношение издержки-производительность
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18 торговая эффективность
Advertising: sales effect, sales productivity (продавца)Универсальный русско-английский словарь > торговая эффективность
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19 indicador
adj.indicating, indicative.m.1 indicator, pointer, arrow, gauge.2 indicator, marker, predictor.3 flag, tag.4 indicant.5 puntero.* * *► adjetivo1 (gen) which indicates, indicating\indicador económico economic indicator* * *noun m.1) gauge2) indicator* * *1.ADJpapel 1)2. SM1) (=señal) signel que la novela tenga un premio no es un indicador de su calidad — the fact that it has won a prize doesn't mean it's a quality novel
2) (Téc) (=aparato) gauge, gage (EEUU); (=aguja) pointerindicador de dirección — (Aut) indicator
indicador del nivel de gasolina — (Aut) fuel gauge
indicador del nivel del aceite — (Aut) oil gauge
indicador de velocidad — (Aut) speedometer
3) (Econ) indicator; (Bolsa) index4) (Inform) flag* * *I- dora adjetivo warningIIseñal indicadora de peligro — danger o warning sign
1) (Auto)a) ( señal de tráfico) signb) ( dispositivo) gaugeindicador del aceite/de la gasolina — oil pressure/fuel gauge
2) (Inf) flag* * *= guide card, indicator, measure, pointer, predictor, sign, tell-tale [telltale], tracing, marker, metric, indicant, tracer, bellwether.Ex. Guide cards help to break up the classified sequence and direct the user to the required class.Ex. To indicate from which field a given work was Cuttered, these second indicators could be further redefined = Para indicar de qué campo se le había asignado la marca de Cutter a una obra, se podían delimitar aún más estos segundos indicadores.Ex. One measure of a library's market is the number of reference questions dealt with at the reference desk or through electronic reference.Ex. Seven pointers follow which are useful for discriminating between documents to be abstracted and those not worth abstracting.Ex. If I'm not mistaken the military decided some time ago that IQ tests were a poor predictor of leadership qualities.Ex. Standard advertising mechanisms, such as spots on radio and television, signs in buses and on billboards, and widely disseminated leaflets are used if money is available.Ex. The tell-tale signs that mark a KWOC index include in a KWOC index all of the words that appear as headings have been extracted from titles.Ex. The word tracing is used to denote the identification within an authority entry of all variant and related headings from which references have been made to the authority heading itself.Ex. Extraction is carried out with the help of a dictionary of formal text characteristics ( markers, connectors, indicators).Ex. The author outlines quantitative metrics that measure information technology productivity from the perspective of the overall rate of return to the organization.Ex. Productivity, it is speculated, may be a good indicant of academic socialization.Ex. The article is entitled 'Drivers and tracers of business process changes'.Ex. Scientists have long suspected amphibians are good bellwethers for impending alterations in biodiversity during rapid climate change.----* indicador bibliométrico = bibliometric indicator.* indicador cientométrico = scientometric indicator.* indicador cualitativo = qualitative indicator.* indicador cuantitativo = quantitative indicator.* indicador de campo = field indicator.* indicador de citas = citation indicator.* indicador de clasificación = classificatory indicator.* indicador de comienzo de subcampo = delimiter sign.* indicador de contenido = content designator.* indicador de dirección = signpost.* indicador de eficacia = performance indicator, effectiveness indicator.* indicador de estar listo = screen prompt.* indicador de faceta = facet indicator.* indicador de función = operator, role indicator.* indicador de impacto = impact indicator.* indicador de la eficiencia = efficiency indicator.* indicador del trabajo realizado = workload indicator.* indicador de producción = output indicator.* indicador de relación = relation indicator, relational operator, role operator.* indicador de rendimiento = benchmark, performance indicator, performance measure, output measure.* indicador de resultados = outcome indicator.* indicadores de eficacia = performance criteria.* indicadores de rendimiento = performance criteria, benchmark figures.* número indicador de materia = SIN, Subject Indicator Number.* señal indicadora = signpost.* * *I- dora adjetivo warningIIseñal indicadora de peligro — danger o warning sign
1) (Auto)a) ( señal de tráfico) signb) ( dispositivo) gaugeindicador del aceite/de la gasolina — oil pressure/fuel gauge
2) (Inf) flag* * *= guide card, indicator, measure, pointer, predictor, sign, tell-tale [telltale], tracing, marker, metric, indicant, tracer, bellwether.Ex: Guide cards help to break up the classified sequence and direct the user to the required class.
Ex: To indicate from which field a given work was Cuttered, these second indicators could be further redefined = Para indicar de qué campo se le había asignado la marca de Cutter a una obra, se podían delimitar aún más estos segundos indicadores.Ex: One measure of a library's market is the number of reference questions dealt with at the reference desk or through electronic reference.Ex: Seven pointers follow which are useful for discriminating between documents to be abstracted and those not worth abstracting.Ex: If I'm not mistaken the military decided some time ago that IQ tests were a poor predictor of leadership qualities.Ex: Standard advertising mechanisms, such as spots on radio and television, signs in buses and on billboards, and widely disseminated leaflets are used if money is available.Ex: The tell-tale signs that mark a KWOC index include in a KWOC index all of the words that appear as headings have been extracted from titles.Ex: The word tracing is used to denote the identification within an authority entry of all variant and related headings from which references have been made to the authority heading itself.Ex: Extraction is carried out with the help of a dictionary of formal text characteristics ( markers, connectors, indicators).Ex: The author outlines quantitative metrics that measure information technology productivity from the perspective of the overall rate of return to the organization.Ex: Productivity, it is speculated, may be a good indicant of academic socialization.Ex: The article is entitled 'Drivers and tracers of business process changes'.Ex: Scientists have long suspected amphibians are good bellwethers for impending alterations in biodiversity during rapid climate change.* indicador bibliométrico = bibliometric indicator.* indicador cientométrico = scientometric indicator.* indicador cualitativo = qualitative indicator.* indicador cuantitativo = quantitative indicator.* indicador de campo = field indicator.* indicador de citas = citation indicator.* indicador de clasificación = classificatory indicator.* indicador de comienzo de subcampo = delimiter sign.* indicador de contenido = content designator.* indicador de dirección = signpost.* indicador de eficacia = performance indicator, effectiveness indicator.* indicador de estar listo = screen prompt.* indicador de faceta = facet indicator.* indicador de función = operator, role indicator.* indicador de impacto = impact indicator.* indicador de la eficiencia = efficiency indicator.* indicador del trabajo realizado = workload indicator.* indicador de producción = output indicator.* indicador de relación = relation indicator, relational operator, role operator.* indicador de rendimiento = benchmark, performance indicator, performance measure, output measure.* indicador de resultados = outcome indicator.* indicadores de eficacia = performance criteria.* indicadores de rendimiento = performance criteria, benchmark figures.* número indicador de materia = SIN, Subject Indicator Number.* señal indicadora = signpost.* * *warningseñal indicadora de peligro danger o warning signA ( Auto)1 (señal de tráfico) sign2 (dispositivo) gaugeindicador del aceite oil pressure gaugeindicador del nivel de la gasolina fuel gaugeindicador de la velocidad del viento wind speed indicatorCompuestos:indicatorspeedometerB ( Econ) indicatorC ( Inf) flag* * *
indicador sustantivo masculino (Auto)a) tb
indicador,-ora sustantivo masculino
1 indicator
2 Téc gauge, dial, meter
Auto indicador del nivel de gasolina, petrol gauge
Auto indicador de velocidad, speedometer
' indicador' also found in these entries:
Spanish:
indicadora
English:
gauge
- indicator
- oil gauge
- read
- reading
- register
- signpost
- telltale
- M
- marker
- pointer
- speedometer
* * *indicador, -ora♦ adjindicating;siga las flechas indicadoras follow the arrows;encontrarás un cartel indicador you'll find a sign showing the way♦ nm1. [signo] indicator;los principales indicadores bursátiles the main stock market indicators;ese fallo es un indicador de la poca calidad del producto that fault shows the poor quality of the productindicador económico economic indicator2.3. Tec gauge, meterindicador del nivel de aceite oil gauge;indicador de nivel de gasolina fuel gauge, Br petrol gauge;indicador de velocidad speedometer* * *m indicator* * *indicador nm1) : gauge, dial, meter2) : indicatorindicadores económicos: economic indicators* * * -
20 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании
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